Under the terms of this latest agreement, MusclePharm will serve as the official sports nutrition partner to Munster Rugby. The team will be exclusively supplied with MusclePharm's superior sports nutrition and post-workout recovery supplements which have been certified by Informed-Choice as containing no banned substances. MusclePharm's branding will be prominently featured throughout a number of channels including product integration, promotional training sessions, sampling days, print media, online digital activity and in-stadia assets at Munster Rugby's home stadiums of Thomond Park and Irish Independent Park. As Ireland's preeminent provincial rugby team with a rich heritage of more than 130 years, Munster Rugby has a loyal and expansive international following that enables MusclePharm to significantly enhance its global brand visibility. The team's dedicated fan base spans several continents, with millions of viewers worldwide tuning in to Munster's televised games each year. "Entering into this partnership with Munster Rugby underscores our commitment to serving athletes of all types and all levels with outstanding nutritional supplement products, free of banned substances, that complement their sports and lifestyle, while simultaneously furthering our global expansion goals," said Ryan Drexler, CEO, MusclePharm. "MusclePharm currently boasts a strong brand presence in Europe and, by partnering with Munster Rugby, we have a unique opportunity to reach an exceptionally engaged audience in Europe and beyond. Furthermore, the addition of another professional sports team to our user base serves to showcase our products' efficacy and ability to adequately support the demanding lifestyles of dedicated athletes everywhere." "Partnering with MusclePharm makes perfect sense for both our players and fans," said Enda Lynch, Munster's Head of Commercial & Marketing. "MusclePharm is a brand known for its high-quality ingredients, commitment to label transparency and most notably the results it helps athletes achieve. We look forward to working closely with the company in a number of areas to provide meaningful brand experiences." Munster Rugby participates in both the Pro12 and European Rugby Champions Cup, and will face defending champions Saracens in the prestigious European Rugby Champions Cup semi-finals in Dublin on April 22nd 2017. This match will be televised across five continents. MusclePharm products including Combat 100% Whey, Combat Protein Powder, Combat 100% Isolate, Combat 100% Casein, Assault Sport, Amino1 and Combat Crunch are available in reputable retail outlets throughout Europe. Read More About MusclePharm Corporation MusclePharm is a scientifically-driven, performance lifestyle company that develops, manufactures, markets and distributes branded nutritional supplements.
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REUTERS/Chris Helgren More By Matt Scuffham TORONTO (Reuters) - Officials from Canada and its most populous province will meet on Tuesday to bring Toronto's hot housing market to heel, under pressure from voters angry that speculators or foreigners are (more info) fueling a bubble in Canada's largest city. While no immediate action is expected from the gathering of Sousa and Toronto Mayor John Tory, the first concerted effort to Finance Minister Bill Morneau, Ontario Finance Minister Charles rein in Toronto house prices, all three are pushing for policy options to cool prices without crashing the market. Toronto prices rose 33 percent in March from a year earlier and the average price of a detached home surpassed C$1.2 million ($903,000) last month, sparking warnings from Bank of Canada Governor Stephen Poloz last week that speculation is likely at play. Sousa and Morneau have jockeyed back and forth over who is responsible for the increasingly feverish market, and appear at odds over whether a tax on speculation or foreign investment is the best approach. "Everyone is worried: what if this is the measure that crashes the market?" said John Andrew, director of Queen's University Real Estate Roundtable. In the end, it may be voter anger that drives Sousa to act first, with the provincial Liberal government suffering in opinion polls and measures to address "affordability" already promised in his April 27 budget. "You're looking to raise your family and grow in the community and you're being outbid and outpriced by people that are just using it as a commodity," said Fred Altbaum, 34, a marketing professional struggling to buy a home with his wife and daughter. Like many others, Altbaum is calling for either a foreign buyers tax - like the one imposed in Vancouver in August - or a change to capital gains taxes to discourage investors from flipping properties. A foreign buyers tax will slow but not stop money coming from Chinese investors, said real estate broker Tony Ma, whose HomeLife Landmark Realty Inc is one of the largest brokerages in Toronto serving buyers of Chinese descent. But even Ma, who said only 5 to 8 percent of the 10,000 deals his 1,100 agents did last year involved foreign investors, thinks it is time for the government to do something about the housing bubble. "Prices have jumped too fast ... anything over a 10 (percent) increase is an overheated market.
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